Rising from a timeless craft, LBS was born from the creatives behind Lole’s Barber Shop and is committed to providing unique and quality streetwear apparel which features their values aiming to foster positive conversations and authentic values. We re-imagined the Lole’s brand and carried out a complete brand redesign which has been carried over to establish another complete brand identity for LBS Streetwear. The planned art direction was delivered consistently across all socials including their web design and build, in addition to combining the curation and development of garment design, manufacturing supply chain, photography assets and tailored copywriting to further solidify the brand experience.